Casino Resorts in Las Vegas

1. The Bellagio

The Bellagio is one of the most famous and luxurious casino resorts on the Las Vegas Strip. Known for its elegance and the iconic fountain shows that grace the entrance, the Bellagio offers a top-tier gaming experience. The casino floor is expansive, featuring a wide range of table games such as poker, blackjack, and baccarat, as well as thousands of slot machines. The Bellagio’s poker room is legendary, attracting high-rollers from around the world for its prestigious tournaments. Beyond gaming, the resort boasts Michelin-starred restaurants like Picasso, an art gallery showcasing rotating exhibits, and the breathtaking Cirque du Soleil show O. Visitors can also indulge in luxury shopping at designer boutiques or relax at the lavish spa. With its perfect combination of gaming, entertainment, and sophistication, the Bellagio remains a must-visit destination in Las Vegas.

2. The Venetian

The Venetian transports visitors to Venice with its stunning replica of the Italian city, complete with canals, gondolas, and intricate architecture. The resort’s casino is one of the largest in Las Vegas, offering everything from poker and blackjack to thousands of slot machines spread across a vast gaming floor. The Venetian is renowned for its luxurious all-suite accommodations, which provide spacious and opulent rooms designed to offer the ultimate comfort. Beyond gambling, guests can take gondola rides through the indoor canals, dine at world-class restaurants like Bouchon and CUT, and shop at the Grand Canal Shoppes, which feature a wide selection of high-end stores. With its unique blend of Italian charm and modern luxury, The Venetian offers a one-of-a-kind experience on the Strip.

3. MGM Grand

The MGM Grand is a massive casino resort that offers a full spectrum of gaming and entertainment options. Its casino spans over 170,000 square feet and features everything from classic table games to thousands of slot machines. The MGM Grand is also home to one of the best poker rooms in Las Vegas, regularly hosting major events like the World Poker Tour. Outside of gaming, the resort is a hotspot for entertainment, with venues like the MGM Grand Garden Arena hosting concerts, sporting events, and live performances. Guests can enjoy a range of dining experiences, including fine dining by celebrity chefs like Joel Robuchon, Morimoto, and Wolfgang Puck. The MGM Grand’s accommodations range from standard rooms to luxurious suites, ensuring there’s something for every traveler. With its lively atmosphere, endless entertainment, and expansive casino, the MGM Grand remains a favorite among Las Vegas visitors.

Casino Resorts in Macau

1. The Venetian Macau

The Venetian Macau is the largest casino in the world, offering an unmatched gaming experience on an enormous scale. Modeled after its Las Vegas counterpart, this resort features a sprawling gaming floor with thousands of slot machines and hundreds of table games, including baccarat, blackjack, and roulette. The Venetian Macau also boasts all-suite accommodations, with each room offering spacious, elegant interiors and modern amenities. Visitors can enjoy gondola rides along indoor canals, mirroring the charm of Venice, and indulge in a variety of dining options that include Italian, Cantonese, and Japanese cuisines. The resort is also home to a luxury shopping mall, the Shoppes at Venetian, which features a wide range of high-end retailers. For those seeking entertainment, The Venetian Macau offers world-class performances and events throughout the year. With its grandeur and immersive experience, The Venetian Macau is a top destination for gamblers and luxury travelers alike.

2. City of Dreams

City of Dreams is a modern and sleek casino resort that caters to high-end guests seeking a premium gaming and entertainment experience. The casino offers a vast selection of games, including poker, baccarat, and slot machines, spread across several floors. City of Dreams is not just about gambling—it’s a comprehensive entertainment destination. It is home to the spectacular House of Dancing Water, a water-based stage production that has become a must-see show in Macau. The resort’s accommodations include some of the most luxurious hotels in Macau, such as Morpheus, which is known for its futuristic design and exceptional service. Dining at City of Dreams is a treat, with several Michelin-starred restaurants and a wide variety of international cuisines. For those looking to shop, the resort’s retail space offers luxury brands and boutique stores. City of Dreams offers a seamless blend of luxury, entertainment, and gaming, making it one of Macau’s premier destinations.

3. Wynn Macau

The Wynn Macau is synonymous with luxury and elegance, offering a refined casino experience in the heart of Macau. The casino floor at Wynn Macau is known for its high-stakes games, attracting some of the biggest gamblers in the world. Baccarat, blackjack, and roulette are among the many games offered in a sophisticated and intimate environment. The resort’s accommodations are top-notch, with beautifully designed rooms and suites that provide stunning views of the city or waterfront. Wynn Macau is also famous for its culinary offerings, which include several Michelin-starred restaurants serving Cantonese, French, and Japanese cuisine. Visitors can explore the resort’s art-filled interiors, relax at the lavish spa, or take in the beauty of the Wynn fountains. With its impeccable service, elegant design, and high-end gaming, Wynn Macau is a must-visit destination for those seeking a luxurious casino experience.

Conclusion

Whether you’re drawn to the glitzy, high-energy atmosphere of Las Vegas or the refined, luxurious environment of Macau, both cities offer incredible casino resorts that provide a mix of gaming, entertainment, and world-class hospitality. From the opulence of The Bellagio and The Venetian in Las Vegas to the grandeur of The Venetian Macau and Wynn Macau, these resorts offer unforgettable experiences for anyone looking to combine the thrill of gambling with the finest in luxury travel.

Marketing your business is necessary to drive growth, and using new methods should be part of this process. For B2B companies, effective branding can be the key to unlocking new opportunities and forging solid partnerships with other organizations.

But what exactly are B2B brand campaigns? In short, these campaigns are strategic efforts that aim to promote a business’s identity, values, and offerings to other companies. These measures create a lasting impression and build trust.

Whether you’re a startup or an established company venturing into the B2B space, understanding how to craft and execute these campaigns effectively is crucial. From there, you can blaze a unique marketing path for your organization.

This guide will help marketers navigate the intricacies of B2B brand campaigns. It also provides practical tips and insights to help your brand stand out.

Quick Takeaways

Effective branding in B2B markets is essential for building trust, establishing reliability, and differentiating from competitors.

Building a solid foundation involves identifying your target audience, creating detailed buyer personas, and defining a consistent brand message.

Developing a successful B2B brand campaign strategy includes setting clear, measurable goals, selecting the appropriate marketing channels, and managing your budget.

High-quality, authoritative content, like case studies, whitepapers, blog posts, and videos, is crucial for B2B campaigns. 

An Overview of B2B Brand Campaigns

B2B (Business-to-Business) brand campaigns are strategic efforts to promote a company’s offerings to other businesses. Unlike B2C (Business-to-Consumer) campaigns, which focus on appealing to individual consumers, B2B campaigns target decision-makers within other companies.

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The key differences between B2B and B2C brand campaigns lie in their approach and audience. B2B campaigns often emphasize building long-term relationships, showcasing expertise, and demonstrating ROI (Return on Investment).

In contrast, B2C campaigns might focus more on emotional appeal and quick conversions.

Branding in B2B markets is incredibly important. A strong brand can establish trust, signal reliability, and differentiate a company from its competitors. Effective B2B branding helps attract and retain clients, ultimately driving business growth.

Setting the Foundation For Your B2B Brand Campaign

Creating a solid foundation for your B2B brand campaign is essential for success. It starts with identifying your target audience, which means understanding the businesses you want to reach and influence. Research is critical, as you’ll want to:

Analyze market trends
Study your competitors
Gather data from existing clients

These steps help define and identify your ideal customers. About 57% of content creators have trouble creating content for the right audience, but research can help.

Another step to identifying the right customers is creating buyer personas. These personas are profiles of your ideal clients that help to humanize your audience. Buyer personas should include information like:

Industry
Company size
Job roles
Challenges
Goals

Including as much information as possible allows you to tailor your messaging to their needs and preferences.

Next, define your brand message. This message is the core idea you want your audience to associate with your brand. Craft a compelling value proposition that clearly states your product or service’s unique benefits and value.

McKinsey reports that 72% of B2B buyers will seek another supplier if their experience isn’t consistent. Your brand message should be uniform across all platforms and communications, reinforcing your brand identity and building trust with your audience. This strong foundation helps you set the stage for a successful B2B brand campaign.

Developing Your B2B Brand Campaign Strategy

A successful B2B brand campaign strategy involves steps to help your efforts yield the desired results. Here’s how to get started:

Setting Clear and Measurable Goals

Begin by defining clear and measurable goals. These objectives guide your campaign and provide benchmarks for success. Common goals include:

Brand Awareness: Increasing recognition of your brand within your target market.
Lead Generation: Attracting potential clients interested in your products or services.
Customer Loyalty: Enhancing relationships with existing clients to encourage repeat business and referrals.

Use specific metrics such as website traffic, lead conversion, and customer retention rates to measure these goals.

Choosing the Ideal Marketing Channels

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Selecting the appropriate marketing channels is important for reaching your target audience. Here are some effective B2B channels:

LinkedIn: Ideal for professional networking and sharing industry-related content.
Email Marketing: Great for personalized communication and nurturing leads through targeted campaigns.
Webinars: Excellent for demonstrating expertise, engaging with potential clients, and generating leads.
Content Marketing: Includes blogs, whitepapers, and case studies that provide valuable information and establish your authority in the industry.
SEO and PPC Advertising: Helps improve online visibility and attract high-intent prospects.

Budgeting and Resource Allocation

Creating a budget is vital when managing your campaign’s finances. Consider the following tips:

Assess Costs: Estimate costs for each marketing channel, including content creation, advertising, and software tools.
Prioritize High-Impact Activities: Focus on activities that offer the highest ROI.
Leverage Existing Resources: Utilize in-house talent and tools whenever possible to save costs.

This structured approach to B2B marketing will help you reach your target audience. You’re more likely to achieve your objectives and drive your business forward from there.

Creating Engaging Content

High-quality content is at the top of the list for any successful B2B brand campaign. The right content attracts your target audience and educates and persuades them to engage with your brand. Here’s how to create content that resonates with B2B audiences:

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Types of Content

B2B audiences value informative and authoritative content. Effective types include:

Case Studies: Present real-life examples of how your products or services solved specific client problems.
Whitepapers: Provide in-depth industry trends analysis, offering valuable insights that position your brand as a thought leader.
Blog Posts: Share relevant and timely content that addresses common pain points and offers practical solutions.
Videos: Create engaging videos that explain complex concepts, demonstrate products, or share customer testimonials.

Tips for Creating High-Quality Content

Storytelling in B2B: Even in a B2B context, storytelling is powerful. Craft narratives that highlight challenges, solutions, and successes, making your content relatable and memorable.
Visual Content: Use visuals like infographics, charts, and videos to break down complex information and make it more digestible. Visuals can significantly enhance engagement and retention.
Research and Data: Back up your content with well-researched data and statistics to establish credibility and authority.
Clarity and Precision: Ensure your content is clear, concise, and jargon-free. Your goal is to communicate effectively with professionals who may not have time for lengthy reads.

Developing engaging, high-quality material that captures the attention of B2B audiences will build trust. The result is more engagement and growth in the years to come.

Your Unique B2B Brand Campaign

You don’t have to re-write the book on marketing to become a B2B brand campaign trailblazer. Following some tips and developing the right strategy for your company helps create a unique path for your brand, reaching your ideal audience and turning them into long-term customers.

Marketing Insider Group can assist as you work toward your marketing goals with our Content Builder Services. We can create the engaging content you need for your B2B brand campaign. Contact MIG to learn more or set up a free consultation with our team.

Imagine a workplace where employees feel valued, motivated, and energized. Seems like a dream right? But this isn’t just a utopian ideal; it’s the reality for companies that have developed a strong positive corporate culture.

A positive corporate culture goes beyond having a ping pong table in the break room or offering free lunches. It’s the very soul of an organization, shaping how employees interact, approach their work, and perceive the company’s mission. It’s the difference between a place where people simply show up to collect a paycheck and a place where they are genuinely invested in the company’s success.

The benefits of a positive corporate culture are undeniable. Studies have shown a direct correlation between a strong culture and increased employee satisfaction, productivity, retention, and customer satisfaction. Happy, engaged employees are obviously more likely to put in the extra effort, deliver exceptional results, and become almost like brand ambassadors for the company.

Moreover, a strong culture goes way beyond the company walls. Positive experiences instantly go outward and end up influencing customer interactions and brand perception. Employees who are treated with respect and feel valued are way more likely to give that same positive attitude when interacting with customers. This, of course, translates into a more positive brand image and sets the stage for customer loyalty.

Building a positive corporate culture is not a one-time fix; it’s an ongoing process that requires continuous commitment from both the leadership and the employees. Now, let’s go through 8 effective tips that can help and guide you on this journey.

1. Define and Communicate Core Values

A positive corporate culture doesn’t just happen. It has to be carefully crafted and in order to start its creation it’s crucial to define your company’s core values. These values are more than just pretty words on a poster; they have to be the foundation of your organization, the guiding principles that inform every decision, action, and interaction.

Core values should be a concise set of beliefs that capture the essence of your company’s identity. What truly matters to you? What kind of work environment do you want to create? How do you want your employees to interact with each other and with customers?  These are the questions core values answer.

This is crucial no matter what business you run. Whether you’re selling creatine powder or offering digital marketing services you must identify your core values from the very beginning.

However, defining core values isn’t a one-person job and involving employees is often a better idea both for them and for you. Consider holding brainstorming sessions or workshops where employees can contribute ideas and discuss what matters most to them. This collaborative approach ensures the chosen values reflect the collective spirit of the organization and have a deeper meaning for everyone on the team.

Once defined, core values shouldn’t be tucked away in a dusty binder. They should be prominently displayed, included in company communications, and used as a guide for decision-making. You can even use an AI Image generator to turn these values into pictures and publish them on your website or hang them in your office.

2. Lead by Example

Leaders set the tone for the entire organization. Their actions, decisions, and behaviors have a ripple effect, influencing the company culture at every level. That’s why leading by example is so crucial in fostering a positive work environment. It’s not enough to simply preach the company’s values; leaders must actively embody them in their daily interactions and decision- making.

Leaders should actively seek feedback from employees to understand how well they are embodying the company’s values. They should also be open to learning and adapting their leadership style to meet the evolving needs of the organization. By consistently demonstrating the behaviors they expect from others, leaders can create a positive and thriving work environment where employees feel valued, respected, and empowered to do their best work.

It’s also crucial that you use a portfolio analyzer before hiring employees as sometimes only leading by example is not enough, they have to posses some of the qualities you’re looking for from the get-go.

3. Encourage Open Communication

Open communication is the lifeblood of a positive corporate culture. It’s the foundation of trust, collaboration, and innovation. When employees feel comfortable sharing ideas, concerns, and feedback, it empowers them to take ownership of their work and contribute to the organization’s success.

By encouraging open communication, you create an environment where employees feel empowered to share their ideas and contribute to the company’s success. This not only leads to a more engaged workforce but can also result in innovation, improvement of problem-solving, and creation of a feeling a sense of trust and belonging.  When employees feel comfortable raising concerns and offering suggestions,  companies can identify and address issues before they escalate, leading to a more positive and productive work environment.

4. Promote Work-Life Balance

Work-life balance isn’t just a perk; it’s a strategic investment in your employees’ well-being and, ultimately, your company’s success. Respect the boundaries between work and personal life.  Offer flexible work arrangements, encourage employees to take breaks and vacations, and avoid a culture of overwork.

By promoting a culture of work-life balance, you send a clear message to employees: their well-being matters. This reduces stress, boosts morale, and ultimately leads to a more productive and engaged workforce. Employees who feel supported and respected are more likely to do more for the company, knowing their personal needs are valued alongside their professional contributions. It will also work exactly how a referral program works. They will be talking about it to their friends and family and it will eventually end up in them also being interested in your company. If this is not a win-win what is?

5. Invest in Employee Development

Investing in employee development is not just about ticking a box on a training checklist. It’s a strategic commitment to fostering a growth mindset within your organization. This means believing that skills and knowledge can be learned and improved upon through continuous learning and effort. When you prioritize employee development, you’re letting everyone know that your company values its people and sees them as assets worth investing in.

This can involve training them how to use tools to manage accounting projects or giving them scholarships to continue their studies in a desired program. It doesn’t matter as long as they learn something new.

You can even create courses specifically for them by inviting industry leaders to teach them. One way to invite them is through emails, which can be very effective if you use unlimited email warmups to prepare your email and not end up landing in spam.

Of course, it’s also crucial to write an engaging email and offer them something in return to make sure they agree to your proposal.

When you invest in employee development, you’re not just building a more skilled workforce; you’re fostering a culture of growth, innovation, and engagement. Whether you help them learn how to master invoice software or teach them some new skills employees who feel their company supports their development are more likely to be motivated, satisfied, and committed to the organization’s success.

6. Encourage Collaboration and Teamwork

Create a collaborative workplace culture by fostering cross-departmental collaboration, teamwork activities, and shared goals. Encouraging employees to work together towards common objectives promotes teamwork, enhances problem-solving capabilities, and strengthens relationships within the organization.

This is especially crucial when handling major tasks. If you’re using a website generator to create a website, or trying to come up with a marketing strategy for the next year it can be very important to hear everyone’s opinions and work together.

Keep in mind, that a strong corporate culture thrives on collaboration and connection. While employees may spend a significant amount of time interacting on work projects, true team building delves deeper, creating a sense of camaraderie and understanding that goes beyond professional tasks.

You can also consider participating and encouraging your employees to participate in different networking events to strengthen their connection. Or you can even come up with networking event ideas yourself and organize such events together with an event photographer. Wouldn’t that be so much fun?

7. Recognize and Reward Success

With how fast the time is moving for everyone it’s easy for everyday contributions to go unnoticed. But recognizing and rewarding achievements, big and small, is a powerful tool for boosting employee motivation, performance, and overall satisfaction. It helps them see that you notice their hard work, value their dedication, and their efforts actually do contribute to the company’s success.

This is why it’s important to develop a recognition and reward program. It will help you create a culture where employees feel appreciated and valued. This translates to increased motivation, improved performance, and a more engaged workforce, ultimately driving your company toward even greater success.

Whether you do this by buying them diamond rings or giving them additional bonuses with their salaries doesn’t matter as long as they feel appreciated.

If you decide to go for a gift, make sure to choose it carefully as corporate gifts as not the easiest things to find.

8. Gather Feedback Regualry and Adapt

Building a positive corporate culture is an ongoing journey, not a one-time destination. Just like any successful task, it requires constant monitoring and adaptation. This is where gathering regular feedback from your employees becomes crucial. It’s the key to understanding how your efforts to cultivate a positive culture are perceived and identifying areas for improvement.

How to gather this feedback?

Well here are a couple of ways.

Employee SurveysFocus GroupsExit Interviews

Once you’ve gathered all this feedback, it’s crucial to act on it.

Well, first things first you have to communicate the results. So, when you have collected feedback, whether you did it through the best quiz maker or gathered it manually yourself, make sure to share the key takeaways with employees. Transparency builds trust and demonstrates your commitment to addressing their concerns.

Next, based on the feedback, develop actionable plans to address identified issues. This might involve changes to policies, improved communication channels, or the implementation of new programs.

And finally, don’t let your efforts fizzle out. Track progress on implementing action plans and keep employees updated. This demonstrates your commitment to continuous improvement and reinforces the value of their feedback.

By gathering feedback regularly and taking concrete steps to address it, you show your employees that their voices matter. This, in its turn, creates a sense of trust and ownership, and encourages a culture where employees feel safe to give their feedback as they know it will result in changes being made in their favor.

Conclusion

Building a positive corporate culture requires intentional effort, genuine commitment, and consistent reinforcement of core values and behaviors. By prioritizing communication, collaboration, employee development, and inclusivity, organizations can create a workplace where employees feel valued, motivated, and empowered to contribute their best. Investing in a positive corporate culture not only enhances employee engagement and retention but also strengthens organizational resilience and competitiveness in the marketplace.

By implementing these eight tips, organizations can cultivate a culture that fosters success, innovation, and sustainable growth.

This comprehensive approach to building a positive corporate culture ensures that organizations not only attract top talent but also create a workplace where employees thrive and contribute to long-term organizational success.

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Content design is a relatively new concept that’s becoming vital to your marketing strategy as you look for ways to attract an audience.

The days of focusing on catchy headlines or attractive visuals are over. It’s all about creating content that truly resonates with audiences, combining strategic thinking, user-centricity, and creativity.

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For marketers, mastering content design isn’t just a trend; it’s a game-changer. It ensures that every piece of content engages its intended viewers. Over 53% of engagement comes from organic search, so creating content your readers want to interact with is vital to your success.

This article will examine why content design deserves your focus and how to use this strategy to elevate your next marketing campaign.

Quick Takeaways

Marketing is moving away from catchy headlines and attractive visuals toward content that resonates with audiences and solves their problems.

Content design prioritizes the needs and preferences of the audience, leading to higher satisfaction and engagement.

Implementing content design improves SEO, increases conversion rates, and enhances brand perception.

The result is better content marketing outcomes and brand loyalty from consumers.

An Overview of Content Design

Content design is a modern approach to creating and organizing digital content that prioritizes the needs and experiences of the audience. At its core, content design is about crafting information in a way that is engaging and easy to understand. It’s more than words; it’s also how you structure and present the content.

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Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum. It integrates various disciplines, including user research, content strategy, and visual design, to ensure that every piece of content serves a clear purpose and meets user needs.

Key Elements of Content Design

User Research: Understanding who the audience is, what they need, and how they interact with content. This research involves collecting data through surveys, interviews, and analytics to create detailed audience personas.
Content Strategy: Planning how to develop and manage content effectively. Your content strategy includes determining what content types to produce, how they align with business goals, and the best distribution methods.
Visual Design: Ensuring content is readable and visually appealing. Visual design uses images, videos, and infographics to enhance user engagement. It also includes layout and typography.

Content design ensures you optimize every piece of digital content for clarity, usability, and impact. It’s an essential practice for modern marketers looking to connect with their audience.

Why Content Design Matters

Content design is crucial because it influences how users experience and engage with digital content. Focusing on the needs and preferences of the audience ensures information is accessible, clear, and compelling.

When users find content easy to navigate and understand, their overall experience improves, leading to higher satisfaction and engagement.

Impact on User Experience and Engagement

Content design prioritizes a seamless and enjoyable experience for users. Users can quickly find the information they need and understand it. They are also more likely to interact with it as a result.

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This positive interaction encourages them to spend more time on a website, explore more pages, and engage with calls to action, fostering a stronger connection with the brand.

Benefits for Marketers

Content design also aids your marketing efforts, helping you reach your goals by:

Improving SEO: Well-designed content often ranks higher in search engine results because its structure is easy for search engines to understand and index. This increased visibility leads to more organic traffic and broader reach.
Driving Higher Conversion Rates: Designing content with the user in mind guides them smoothly through their journey. It’s easier for them to take desired actions, such as purchasing or signing up for a newsletter. The result is higher conversion rates and better ROI on marketing efforts.
Creating a Better Brand Perception: Consistent and thoughtfully designed content helps establish a brand’s credibility and authority. It shows the brand cares about its audience’s needs, which enhances trust and loyalty.

Content design is a thing because it enhances user experience and engagement, providing significant benefits for marketers. The resulting stronger SEO, higher conversion rates, and more positive brand perception are reasons enough to try content design.

Best Practices in Content Design

Your content design will likely differ for every piece of marketing material you create. However, following some best practices provides a guide as you build your online content.

Search Engine Optimization

SEO is vital in content design because it helps your content rank higher on search engines, making it more visible to your target audience. To optimize content for SEO, include:

Keyword Integration: Identify relevant keywords through research and naturally incorporate them into your content, including in titles, headers, and throughout the text. Avoid keyword stuffing, as it can harm readability and SEO performance.
Meta Descriptions: Write compelling meta descriptions that include your primary keywords. These descriptions appear in search results and can significantly influence click-through rates.
Link Building: Use internal links to guide users to other relevant content on your site and external links to reputable sources. These links improve your content’s authority and relevance.

Make Disability-Friendly Content

Accessibility is critical to content design, ensuring all users, including those with disabilities, can access and interact with your content. Guidelines for creating accessible content include:

Alt Text for Images: Provide descriptive alt text for images, allowing screen readers to convey the information to visually impaired users.
Readability: Use clear, simple language and break content into short paragraphs. Utilize headings, bullet points, and ample white space to make content easier to read and navigate.

Focus on Mobile Content

Over 53% of online traffic comes from mobile devices, so optimizing content for them is essential. Strategies for mobile-friendly content design include:

Responsive Design: Ensure your content adapts seamlessly to different screen sizes and orientations. Use flexible grids and images that scale correctly on various devices.
Fast-Loading Times: Optimize images and other media for quick loading. Compress files and use efficient coding practices to reduce load times, improving user experience and SEO.

Create Brand Consistency Across Platforms

Consistency in content design reinforces your brand identity and builds trust with your audience. Tips for maintaining consistency include:

A Cohesive Brand Voice: Develop a distinct brand voice and ensure it is used consistently across all content. Tone, style, and vocabulary are part of your brand voice.
A Uniform Visual Style: Use consistent imagery, color schemes, and typography across all platforms. The result is a recognizable and professional appearance.
Formatting: Standardize the structure and format of your content, including the use of headings, bullet points, and spacing. Consistent formatting makes your content more readable and professional.

These best practices will help you create content that is effective, engaging, and accessible. You can also be confident your content is optimized for search engines, mobile-friendly, and consistent across all platforms.

5 Content Design Steps

Know Your Audience: Start by creating detailed profiles representing different segments of your audience. These personas should include demographic information, interests, pain points, and online behaviors. Use surveys, interviews, and analytics tools to gather this data.
Research Keywords: Next, research keywords to find terms and phrases your audience uses when searching for information. Tools like Google Keyword Planner, Ahrefs, and SEMrush can help identify relevant keywords. Focus on a mix of short-tail and long-tail keywords to cover broad and specific queries.
Evaluate Search Intent: Search intent refers to the reason behind a user’s query. Understanding search intent helps ensure your content matches users’ needs, improving relevance and engagement.
Map Out Content: Create a map to organize and plan your content. A content map outlines each piece of content’s structure, flow, and purpose, ensuring a logical and intuitive arrangement. Begin by identifying the main topics and subtopics you want to cover. Then, arrange them in a way that guides users smoothly from one piece of content to the next.
Create Engaging Design Assets: Visual elements are crucial in content design, making your content more appealing and easier to digest. Engaging design assets include infographics, videos, images, and interactive elements. These assets can break up text, illustrate complex ideas, and capture users’ attention.

Following these steps helps you create user-focused, well-organized, and visually engaging content. This approach will help you connect with your audience and achieve your marketing goals.

Designing Your Marketing Strategy

Content design helps arrange your marketing materials to encourage the reader to act. It guides your readers and viewers through the sales journey, pointing them in the right direction as you attempt to maximize sales.

Marketing Insider Group can put you on the right track with our Content Builder Services. Contact us for a free consultation with our team.

A well-crafted business proposal can be the key to unlocking countless opportunities. Whether you’re aiming to secure funding, sell your business, or forge a new partnership, a business proposal is a crucial document that outlines your plans and persuades others to support your vision.

Essentially, a business proposal is a formal document that presents your business idea, strategy, and financial projections to potential stakeholders. Its purposes include attracting investors, securing loans, partnering with other businesses, and launching new projects.

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Your approach to writing a business proposal in 2024 must be adaptable and tailored to its specific purpose and audience. This article will guide you through the process, ensuring you craft a proposal that meets your objectives and resonates with your audience.

Quick Takeaways

Understanding the purpose of your business proposal is vital.

Tailoring the content to address the specific needs of your audience helps get your point across.

Gathering comprehensive market data, financial projections, and other relevant information is necessary.

Using clear, concise language and visual aids improves communication.

The Basics of Business Proposals
Why Write a Business Proposal?

A business proposal is your opportunity to present a clear, persuasive plan that outlines what you aim to achieve and how you intend to do it. The primary reasons for writing a business proposal include:

Securing funding
Selling your business
Forming a partnership
Launching a new product
Expanding into new markets

For instance, if you’re looking to attract investors, your proposal needs to convincingly show how their investment will generate returns. If you’re selling your business, the proposal must highlight its value and potential for future growth.

A business proposal helps communicate your vision and the benefits it offers to potential stakeholders, making it an essential tool for any entrepreneur or business owner.

Knowing Your Audience

Understanding who your proposal is for is crucial. Tailoring your business proposal to the specific needs, interests, and concerns of your audience significantly increases its chances of success.

For example, a proposal aimed at investors should focus on financial returns and market opportunities, while a proposal for a potential business partner might emphasize collaboration benefits and shared goals.

Researching and understanding your audience helps you address their key concerns and present your information in a way that resonates with them. This personalized approach makes your proposal more compelling and demonstrates your commitment and understanding of the stakeholders’ needs.

Preparing to Write
Research and Gather Information

Before you start writing your business proposal, thorough research is essential. This means gathering all the necessary information to support your plan and make it convincing.

You’ll need market data to understand your industry, identify your competitors, and define your target audience. Financial projections are crucial to show potential profitability and return on investment. This data includes budgeting, revenue forecasts, and break-even analysis.

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In addition, you may need information on current trends, customer needs, and potential risks. Comprehensive research ensures your proposal is well-informed, credible, and tailored to address any questions or concerns your audience might have.

Outline the Structure

Creating a clear and logical structure for your business proposal is the next step. Although you’ll need to customize the actual content, a well-organized proposal typically includes the following sections:

Executive Summary: A brief overview of your proposal, highlighting the key points and objectives.
Problem Statement: Clearly define the problem or opportunity your proposal addresses.
Proposed Solution: Detail your solution and how it effectively addresses the problem.
Market Analysis: Provide an analysis of the market, including target audience, competition, and market needs.
Financial Plan: Outline your financial projections, funding requirements, and potential returns.
Implementation Plan: Include steps to implement the solution and information on the timeline and the resources you’ll require.
Conclusion: Summarize the main points, reinforce the benefits of your proposal, and include a call to action.

This structure serves as a useful guide, but remember it can vary based on the purpose of your proposal. Tailoring the structure to fit your specific needs and audience will make your proposal more effective and engaging.

Tips and Best Practices
Clarity and Conciseness

When writing a business proposal, clarity and conciseness are vital. Your goal is to communicate your ideas without overwhelming your reader with unnecessary details.

Use simple, straightforward language and avoid jargon or overly technical terms that might confuse your audience. Each section should be focused and to the point, ensuring that your key messages are easily understood.

Clear and concise writing makes your proposal more accessible and demonstrates your professionalism and ability to communicate complex ideas.

Visual Aids

Incorporating visual aids like charts, graphs, and images can greatly enhance your business proposal. It starts with the cover, as proposals with a visually attractive cover page convert 45% better than those without one.

Visuals help to break up the text, too, making the document more engaging and easier to digest. They also provide a clear and immediate way to present data, such as market trends, financial projections, and comparative analyses.

When using visual aids, ensure they are relevant and directly support the information in your proposal. Use high-quality images and well-designed charts that are easy to read and understand.

Consistent formatting and labeling of visuals also contribute to a polished and professional appearance.

Revising and Proofreading

Revising and proofreading are critical steps in the proposal writing process. After completing your initial draft, take time to review and revise it for clarity and coherence.

Ensure that each section flows logically into the next and that your arguments are well-structured and supported by evidence. Proofreading is equally important to catch grammatical errors, typos, and formatting inconsistencies that can detract from your proposal’s professionalism.

Image Source

Consider seeking feedback from colleagues or mentors to get a fresh perspective and identify any areas for improvement. A well-revised and error-free proposal enhances your credibility and increases the likelihood of achieving your objectives.

Customize Your Business Proposal to Meet Your Needs

Writing a successful business proposal in 2024 requires a strategic approach that begins with understanding its purpose and audience. Once you know who you’re writing for, you can customize the material to relate to the reader, creating a persuasive document that communicates your vision and goals.

Your online presence also matters as you work to become attractive for partnerships and investment, and Marketing Insider Group can help. Our Content Builder Services establish brand authority and drive sales, so your financials will look better, too. Contact us to learn more, or book your free consultation with our team.

Did you know that LinkedIn Premium users have 14x more connections and 4x more profile views compared to non-premium users? In today’s hyper-competitive digital landscape, LinkedIn Premium has emerged as an indispensable tool for professionals and businesses alike.

From expanding your network to gaining valuable insights, LinkedIn Premium unlocks opportunities that a basic account simply can’t.

For instance, premium members enjoy unlimited profile views, allowing them to identify potential clients, partners, or investors who have shown interest in their profile. This feature has proven invaluable for sales professionals, enabling them to prioritize their outreach and focus on warm leads.

In this comprehensive guide, we’ll delve into the world of LinkedIn Premium, exploring its various features, costs, and advantages. Whether you’re a small business owner eager to connect with potential clients, a digital marketer seeking to amplify your reach, or an influencer looking to build a loyal following, LinkedIn Premium has something to offer everyone.

What is LinkedIn Premium?

Think of LinkedIn Premium as a VIP membership to the world’s largest professional network. While LinkedIn’s basic (free) version offers valuable features, Premium unlocks a suite of advanced tools designed to enhance your visibility, expand your reach, and deepen your understanding of the professional landscape.

Buffer

Key features

LinkedIn Premium offers a suite of features designed to supercharge your networking and job search efforts:

InMail credits: This is your direct line to anyone on LinkedIn, regardless of whether you’re connected. Studies show InMails are more effective than regular emails, giving you a leg up in outreach.

LinkedIn

See who’s viewed your profile: This valuable intel reveals who’s checking you out. It could be a recruiter eyeing your profile or a potential client showing interest in your services.

Access to LinkedIn Learning: Continuously upskill and stay ahead of the curve with thousands of expert-led courses covering a vast range of professional topics.

Unlimited search: Never hit a wall in your search for connections, candidates, or companies. This is particularly beneficial for recruiters and salespeople who need a large pool of leads.

Job & salary insights: Gain a competitive edge with personalized insights on job applications and salary trends. See how you stack up against other candidates or assess the financial viability of a potential role.

Business insights: Stay informed about company growth, hiring trends, and leadership changes. This can be invaluable for job seekers evaluating a company’s stability or salespeople identifying key decision-makers.

Advanced search filters: Narrow down your search with precision. Target specific job titles, seniority levels, or locations to find the perfect fit for your needs.

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Saved notes on profiles: Annotate profiles with private notes. These can serve as helpful reminders about interactions, interests, or potential opportunities.

Saved leads and accounts: Track and nurture relationships with potential clients or employers. Follow key contacts or monitor companies for job openings or strategic shifts.

Saved search alerts: Receive timely notifications when new profiles match your saved search criteria. This feature is a goldmine for recruiters seeking candidates or salespeople identifying potential buyers.

LinkedIn free vs. LinkedIn Premium

While the free version provides basic networking features like profile creation, connecting with others, and limited messaging, LinkedIn Premium unlocks a range of advanced tools designed to enhance your professional presence. 

With Premium, you gain access to features such as InMail credits for directly contacting individuals outside your network, insights into who’s viewed your profile, expanded search capabilities, and access to LinkedIn Learning for online courses. 

Whether Premium is worth the investment depends on your specific goals and how actively you use LinkedIn. For job seekers, networkers, and those seeking career advancement opportunities, the added features may prove valuable, while casual users might find the free version sufficient.

Benefits of LinkedIn Premium

LinkedIn Premium offers a suite of tools designed to enhance your networking, job search, and professional development efforts. Here’s how its key features can benefit you:

Enhanced visibility and reach

LinkedIn Premium allows you to unlock your profile for all LinkedIn members to see, even those outside your network. This makes it easier for recruiters and potential collaborators to find and reach out to you. If you’re searching for a new job, the “Top Applicant” feature can be your best friend. This helps you identify jobs wherein you are a top candidate, getting you noticed by hiring managers when you apply for jobs.

You will also receive the premium profile badge, which can signal to other users that you’re serious about your professional growth and open to opportunities.

Search filters and insights

Subscribing to premium also gives you more refined search capabilities. Use advanced filters to narrow down your searches based on criteria like seniority level, company size, industry, and keywords. Another advantage is unlimited search. If you’ve noticed, there’s a limit to the number of profiles you can search for. With LinkedIn Premium, you can conduct as many searches as you need.

Premium also gives you great insights into salary, giving you a clearer picture of salary ranges for specific job titles and industries. This can help you negotiate with confidence. You can also gain. Gain valuable information on company growth, employee distribution, and hiring trends to inform your career decisions.

Wider and better communication

With InMail credits, you can reach out to anyone on the platform, even if they’re not in your network. This is ideal for initiating conversations with recruiters, industry leaders, or potential clients. If your InMail recipient doesn’t respond within seven days, you get your credit back.

“Who viewed your profile” insights

Signing up to LinkedIn Premium lets you see who has viewed your profile, including their job title, company, and how they found you. This allows you to identify potential leads and follow up strategically. However, if the user decides to go into private mode, you still won’t be able to see this information.

Buffer

You can also analyze trends in your profile views to see if it’s attracting the right audience. You can turn on “Interesting viewers” to show high-profile viewers, such as senior leaders or recruiters.

Continuing professional development

You can access a vast library of expert-led video courses on topics ranging from leadership and communication to software development and marketing. These courses can help you upskill or reskill to stay competitive in the job market and advance your career trajectory.

LinkedIn Premium for small business owners

For small business owners, LinkedIn Premium can also drive growth. Imagine having the ability to effortlessly connect with potential clients and partners, forging relationships that could transform your business. 

With its advanced search filters, there’s no need to sift through countless profiles. You can fine-tune your search to pinpoint your ideal prospects, giving you targeted results that align with your business goals. It also allows you to connect with individuals outside of your network. These connections could lead to new opportunities, partnerships, and even clients. 

Case study: Dar’shun Kendrick

Dar’shun Kendrick, a small law firm owner, struggled to generate leads and expand their client base using traditional marketing methods. Recognizing the potential of LinkedIn as a networking platform, she invested in a LinkedIn Premium membership to leverage its advanced features and reach a wider audience.

Leveraging LinkedIn Premium’s “Who’s Viewed My Profile” feature, she identified and engaged with potential leads who had shown interest in their services. InMail credits were used to reach out directly to decision-makers who were not yet connections.

By actively utilizing the features of LinkedIn Premium and adopting a consistent, data-driven approach to engagement and content creation, Dar’shun successfully generated new leads, expanded their network, and solidified their professional reputation. 

LinkedIn Premium for digital marketers

LinkedIn Premium also equips digital marketers with a sophisticated toolkit for enhancing their strategies and expanding their reach. One of the most valuable assets is access to detailed analytics and insights, which provide a deeper understanding of who’s engaging with your content and your profile. This enables data-driven decisions to optimize your marketing efforts. 

The platform also allows you to laser-focus your networking efforts, using advanced filters to target and connect with key decision-makers in their desired industries. This opens doors to potential collaborations, partnerships, and client acquisition. Furthermore, the InMail credits allows you to reach out directly to anyone on LinkedIn, even if they aren’t in your network. This is a game-changer for lead generation and building relationships with potential clients.

Case study: Brad Golovin

Brad Golovin, a Business Development professional, was tasked with establishing a presence for his engineering firm in the Russian market. With no existing connections in the region, he turned to LinkedIn Premium to access decision-makers at major oil and gas companies.

Leveraging the InMail feature, Golovin crafted personalized messages expressing interest in the companies’ business and development plans, highlighting his firm’s capabilities. This direct approach led to meetings with high-level executives and ultimately resulted in lucrative deals. Golovin’s case demonstrates the effectiveness of LinkedIn Premium for international lead generation, even in B2B sectors with long sales cycles and high-value projects.

You can also check out our guide on LinkedIn ads.

LinkedIn Premium for influencers

LinkedIn Premium isn’t just for job seekers, it’s also a great tool for influencers ready to elevate their personal brands. Premium can give you enhanced visibility, pushing your thought leadership to the forefront of your niche. With a premium account, your insights can draw in more brands and potential sponsors who crave your unique influence.

But it’s not just about who sees you, it’s about who you connect with. Premium opens doors to a network brimming with industry leaders, decision-makers, and fellow influencers. It’s your backstage pass to collaborations, partnerships, and sponsorships that amplify your reach and impact. LinkedIn Learning can also help you stay ahead of the curve effortlessly, helping you fuel your expertise and add more credibility to your insights. 

Case study: Gary Vaynerchuk

Gary Vaynerchuk, a well-known entrepreneur, investor, and public speaker, actively leverages LinkedIn Premium to enhance his personal brand and connect with his target audience. As an influencer, Vaynerchuk leverages LinkedIn’s publishing platform to share his insights and expertise. Premium membership potentially gives his content greater visibility among his target audience, further establishing him as a thought leader.

Costs and pricing of LinkedIn Premium

Here’s an overview of the costs and features of each tier so you can select the perfect plan that aligns with your professional objectives.

Dux-Soup

LinkedIn Premium Career: Designed for job seekers, this plan typically starts at $29.99 per month. It grants you access to InMail credits (to directly message recruiters), insights on who’s viewed your profile, and advanced search filters. It’s a treasure trove for those seeking their next career move.

LinkedIn Premium Business: Catering to networkers and sales professionals, this plan often begins around $59.99 per month. You’ll unlock unlimited profile browsing, deeper company insights, and the ability to see expanded information on those who have viewed your profile. It’s your passport to building meaningful connections and uncovering business opportunities.

LinkedIn Sales: If sales is your forte, this plan is tailored for you, with prices starting at $99.99 per month. It equips you with advanced lead and account search capabilities, personalized algorithms for lead recommendations, and tools to track engagement. It’s a sales powerhouse that streamlines your efforts.

LinkedIn

LinkedIn Recruiter: For hiring managers and recruiters, this plan empowers you with enhanced search features, candidate recommendations, and InMail credits specifically for recruitment. Prices typically start around $169.00 per month.

Remember: Prices may vary based on your location and current promotions. Always check LinkedIn’s official website for the most up-to-date pricing information.

Special plans for students and veterans

LinkedIn has stopped their 6 month premium subscription for students, however you can still get a free 2-month trial. For veterans, LinkedIn partnered with SheerID to give veterans a 1 year subscription to LinkedIn Premium.

Is LinkedIn Premium worth it? 

The value of LinkedIn Premium is subjective and depends on your individual goals. If you’re actively seeking a job or want to stand out in your industry, Premium Career’s InMail credits and profile insights can be invaluable. For networking and sales professionals, Premium Business opens doors to new connections and opportunities that can directly impact your bottom line.

LinkedIn Sales’ advanced features can supercharge your lead generation and sales pipeline, potentially leading to significant revenue growth. Meanwhile, Recruiter can streamline your hiring process, helping you discover and attract top talent more efficiently.

Ultimately, the decision rests on whether the features and benefits of a particular plan align with your specific needs and budget. Carefully weigh the costs against the potential returns to make an informed choice.

LinkedIn Premium AI features

LinkedIn

LinkedIn Premium also comes with a set of AI-powered tools that can help you maximize your network potential, career growth, and brand-building efforts even further. These features include:

Personalized Content Recommendations: The AI analyzes your profile, interests, and activity to recommend relevant articles, posts, and videos. This helps you stay informed about industry trends, learn new skills, and discover valuable content that aligns with your career goals.

Career Growth Insights: The AI provides personalized insights into your career path, suggesting potential job opportunities, skill gaps to address, and steps to take to advance in your field. This empowers you to make informed decisions and take proactive steps towards your career aspirations.

Streamlined Productivity: AI-powered tools like smart replies and automated message suggestions help you communicate more efficiently and effectively. This saves you time and effort while maintaining professional interactions.

Improved Profile Visibility: AI-powered profile optimization suggestions help you create a more compelling and discoverable LinkedIn profile, increasing your chances of being noticed by recruiters and potential employers.

How AI enhances the LinkedIn Premium experience

LinkedIn Premium takes your professional networking to the next level with the power of AI. It personalizes your experience to your goals, suggesting relevant content and automating tasks to save you time. By analyzing data, it provides intelligent career advice and guides your networking efforts.  Furthermore, AI enhances your profile’s visibility, attracting the right opportunities.  In short, LinkedIn Premium AI transforms the platform from a static tool into an active partner for your career and business growth, unlocking a new world of productivity, insights, and possibilities. 

Wrapping it up

LinkedIn Premium isn’t just an upgrade; it’s a catalyst for professional transformation. Whether you’re a job seeker eager to stand out from the crowd, an entrepreneur looking to expand your network, a sales professional aiming for higher targets, or a recruiter seeking top talent, Premium offers tools tailored to your specific needs.

With enhanced visibility, deeper insights, and advanced communication options, LinkedIn Premium equips you to achieve your career aspirations with greater confidence and efficiency.

Why not experience the power of Premium for yourself? LinkedIn offers a free trial, allowing you to explore the full suite of features and discover how they can accelerate your professional journey. Take the leap and unlock a world of career-boosting possibilities with LinkedIn Premium–your future self will thank you.

FAQs 

How much does LinkedIn Premium cost?

LinkedIn Premium offers various subscription tiers with different pricing options. The cost varies depending on the specific plan you choose and the billing cycle (monthly or annual).

Here’s a breakdown of the latest LinkedIn Premium pricing (as of July 18, 2024):

LinkedIn Premium Career: $29.99 per month / $239.00 per year

LinkedIn Premium Business: $59.99 per month / $575.88 per year

Additional premium plans are available for Sales Navigator and LinkedIn Recruiter, with pricing varying based on specific features and functionalities. 

Can LinkedIn Premium see anonymous viewers?

No, LinkedIn Premium cannot see viewers who have chosen to use LinkedIn’s private mode. While Premium grants access to a list of profile viewers, it respects users’ privacy choices and will not reveal the identities of those who have opted for anonymity. This feature still provides valuable insights into who is interested in you and your professional background, although it excludes those who have chosen to remain anonymous.

What does LinkedIn Premium offer?

LinkedIn Premium offers a range of features designed to enhance your LinkedIn experience and help you achieve your career goals. These include InMail credits, advanced search filters, full access to LinkedIn Learning, salary insights, competitive intelligence, and more. You can refer to the previous sections of this article for a detailed overview of the Premium features.

Is there a free trial for LinkedIn Premium?

Yes, LinkedIn typically offers a one-month free trial for new Premium subscribers. This allows you to explore the full range of features and decide if it’s the right fit for you before committing to a paid subscription.

How to cancel LinkedIn Premium?

You can easily cancel your LinkedIn Premium subscription by visiting the settings section of your LinkedIn account. There, you’ll find the option to manage your Premium subscription and cancel it. The cancellation process is straightforward and can be done at any time.

Voice search has become an essential aspect of local SEO, changing how people seek information and find local companies. Furthermore, virtual assistants such as Siri or Alexa have become commonplace. They make online searches quicker, more comfortable, and more accessible than entering a query.  

As a result, your business has to optimize for voice and conventional search. This helps you guarantee that potential consumers can access your company information on various devices, including mobile, desktop, and smart speakers. Thus, voice search is gaining popularity among internet users due to its simplicity and convenience.

In 2024, businesses must prioritize voice and standard search to optimize local SEO. This post explores effective strategies for seamlessly integrating voice search to enhance local SEO for small business.

Voice Search v/s Text Search: The Difference it Brings to Local SEO

Voice and text search differ in user interaction, intent, context, and presentation.  

The former includes spoken requests using virtual assistants such as Alexa, Siri, or Google Assistant. On the other hand, text search is the standard technique of entering queries into a search engine.  

Moreover, voice search is more conversational and long-tail, considering natural language patterns and context. Therefore, web professionals, such as marketers, website owners, and SEO specialists, wonder why SEO is important for small business in the context of voice search.  

However, as voice search became more prominent, search engines improved. Consequently, search engine crawlers started picking out the meanings of longer, conversational queries and producing relevant results.  

Hence, web professionals should incorporate voice search techniques in their local SEO strategies to capture voice search traffic.

Tips to Integrate Voice Search in SEO

The first step for your business is to assert ownership of and enhance its listings on platforms such as Google Business, Bing Places and Apple Maps Connect. This ensures visibility across various virtual assistants.

Given below are some of the most effective tips that help you integrate voice search into local SEO for small business—

Capitalize Over Conversational Question Keywords

For voice search query, you must consider the following features:

They are longer.More specific.They are more likely to be complete questions than simple keywords.  

Therefore, you must target long-tail keywords to optimize your local SEO for voice search. Consequently, target question keywords that contain three or more words to attract high-intent traffic.  

Hence, consider “who,” “what,” “when,” “where,” and “how” questions users are most interested in and include them in your pages’ copy.  

Furthermore, afterward, provide a concise, satisfying answer and discuss it in more detail in the body of your content.  

Also, you can use keyword research tools, Google’s “related searches” or “people also ask” sections, and enter a search about your business to see what Google recommends.  

Understanding and optimizing for conversational voice search queries is crucial for success.  

Websites often have frequently-asked-questions sections with common search questions, which can compete for voice search results and optimize Google-featured snippet placement.

Comprehend Local Search Intents

User intent drives online searches. Moreover, local users have specific wants and expect search results to meet those intents.

Voice searches frequently have a strong local focus, as consumers seek out companies or services in their surrounding region. This creates an ample opportunity for local companies to interact with potential clients actively looking for their products or services.

Therefore, voice search optimization for local SEO must focus on position zero, where 40% of voice search results come from Featured Snippets. It increases website traffic and introduces new customers.  

Moreover, local and vocal optimization should include complete information, FAQ segments, subheadings, list articles, and tables. Marketers should identify customer segments based on search results analysis. Consequently, you can use digital tools such as the following for better comprehensive insights:

Google Search Console.Bing Webmaster Tools.Make your Content Conversational

The conversational nature of voice inquiries creates unique chances for voice search optimization in local SEO.  

Therefore, to meet users’ demands, you must maintain a conversational tone in your content. This includes terms like “I,” “me,” “you,” and “we” in blog posts, avoiding jargon and technical terminology and including comedy.  

Furthermore, choose a more informal tone when you have a well-established brand voice.  

Also, when performing long-tail keyword research, seek out conversational search words that people are likelier to employ in voice searches.  

However, this does not imply lowering the quality of your work. Maintain a more informal writing style while ensuring your material delights and adds value to readers. Google continues to appreciate high-quality content, so write it as if you were speaking it.

Focus on the Google Snippets

Voice assistants often use featured snippets to provide quick, concise answers to voice search queries. These snippets are short pieces of content displayed above organic search results, pulled from a highly ranked web page.  

Moreover, they can appear as paragraphs, numbered or bulleted lists, or other formats. Google featured snippets are relevant to voice search as a virtual assistant will likely read it as its answer.  

To win the query, you must try to capture the featured snippet. Landing in a Google-featured snippet is not guaranteed, but there are steps you can take to optimize for it. For an in-depth explanation, refer to our guide on optimizing for Google’s featured snippet box.

Implement Schema Markup

Schema markup is a technique that enhances a website’s on-page SEO. It is a form of HTML data built into webpages, providing search engines with a comprehensive understanding of the website’s purpose and intent.  

Schema markup is crucial for voice search optimization. To optimize a website for voice users, businesses should think conversationally, using metadata, alt text, and captions for videos and images.  

However, for schema markup, you must start slow and build up. With this process, scan content for speakable snippets with a conversational tone, such as an intro to a video or a blog summarizing a paragraph.

Lastly, businesses should seek help from a partner specializing in voice search optimization services to maximize their online presence and reach a growing audience. Search engine optimization is constantly evolving, and businesses should adapt their approach to effectively reach their target audience.

Optimize your Local SEO for Voice Search

Voice search is a crucial local SEO strategy for small businesses. It allows them to increase their visibility in voice search results and reach local customers across various platforms.  

Regularly monitoring and updating listings ensure accuracy and relevance, enhancing the chances of appearing in voice search queries. This improves the site’s standing with search engines and captures more voice search traffic.  

Although voice search accounts for a lower volume of local searches than text search, the generated traffic can be valuable regarding warm leads.

Are you torn between using long-form or short-form videos for your small business marketing campaign? Well, you are not alone. Despite 89% of consumers wanting to see more brand videos, there is no one-size-fits-all answer about the ideal video length.

However, this should not deter you from creating an effective video strategy. In 2023, people watched an average of 17 videos per day, highlighting the influence of video content in today’s digital landscape.

Both short-form and long-form videos offer unique advantages and come with their set of challenges. Join me as I uncover the benefits and limitations of each video format to help you make informed marketing decisions.

What are Short-Form Videos?

Short videos typically range from 30 seconds to less than 10 minutes long. They are popular on social media platforms like TikTok, Instagram, Snapchat, and YouTube.

Short-form videos deliver brief yet engaging messages that quickly capture the viewer’s attention. Here are some popular types of short-form video content.

TikTok Challenges

Instagram Reels

Snapchat Stories

YouTube Shorts

Twitter Video Ads

Benefits of Short-Form Videos

A previously cited report shows that 39% of marketers find short-form videos, ranging from 30-60 seconds long, more successful. The same study reports that 44% of customers prefer watching a short video to learn about a brand’s offerings.

So, it is evident that short-form videos have their benefits. Let’s take a closer look at some of them.

Attention-Grabbing 

Short-form videos capture attention quickly, making them ideal for the fast-scrolling nature of social media platforms. Your audience is more likely to watch them in their entirety compared to longer content.

Cost-Effective Production 

Creating short-form videos requires less time and resources compared to longer videos. As a small business owner with a limited budget, using short-form videos can be cost-effective. 

Increased Engagement

Short-form videos engage viewers due to their crisp and concise nature. This results in more likes, comments, and shares that boost your content’s visibility and increase brand awareness. 

Integrating short-form videos into your influencer marketing campaigns can further amplify your reach to new and diverse audiences. 

Highly Shareable

Short videos are highly shareable. This makes it more likely for your viewers to share them, increasing their virality. 

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There are multiple benefits of adding video to your website including increased engagement, improved SEO, and enhanced user experience.

Limitations of Short-Form Videos

While short-form videos offer many advantages in content marketing, they also present some challenges.

Limited Message Depth

Due to their brief duration, short-form videos may struggle to convey complex or detailed messages. Longer videos might be more suitable if you need to communicate intricate information.

Competition for Attention

Standing out on platforms flooded with short-form video content can be challenging. You must create content that stands out to avoid becoming lost in the sea of other videos.

Shorter Lifespan 

Short videos may lose their relevance with time. They can quickly get buried in users’ feeds, leading to a shorter visibility and engagement period than longer, evergreen content. 

This means you must consistently create short-form videos to maintain audience interest over time.

Limited SEO Impact

Short-form videos may be more challenging to optimize for search engines than longer, more keyword-rich content. This can affect the discoverability of your content outside the social media scene.

What are Long-Form Videos?

Long-form videos are typically longer, ranging from a few minutes to several hours. They extend beyond a few minutes to several hours, providing ample time for in-depth topic exploration and detailed content. 

These videos are particularly suitable for educational content, product demonstrations, and narrative-driven storytelling. Long-form videos are common on platforms like YouTube and Vimeo. Common types of long-form video content include:

YouTube Series

Webinars

Educational Tutorials and Courses:

Behind-the-Scenes Content 

Interviews and Conversations

Advantages of Long-Form Videos

Long-form video content is the fastest-growing segment, with videos above 30 minutes experiencing tremendous growth over the years. Let’s explore some of the benefits behind this growth.

Establishes Expertise and Credibility

Long-form videos allow you to provide in-depth information about various subjects, establishing your brand as an authority. Potential customers will likely trust and rely on your insights when you consistently deliver valuable content.

Builds Strong Audience Connections 

The more your audience watches your videos, the more they become familiar with your content and brand. This consistent engagement promotes trust and loyalty, helping you create deeper connections with your audience.

Provide SEO Optimization Opportunities

Long-form videos keep your audience engaged for a longer duration than short ones. This signals search engines that your content provides value, resulting in higher rankings and increased visibility. 

Besides, these videos provide opportunities to optimize for relevant keywords. This Attrock guide offers more insights into the value of SEO for your small business. 

They Are Sustainable

Unlike short videos, well-produced and valuable long-form videos have an extended shelf life. They can continue to attract views and engagement over an extended period, contributing to a sustainable content strategy.

Instagram reels are also a part of short videos and you can get benefits from this platform by integrating it with your website. You can learn how to embed Instagram Reels on websites and get extra benefits from your Reels.

Drawbacks of Long-Form Videos

Despite their benefits, long-form videos also have certain limitations, including:

Attention Span Challenges

Between distractions, juggling tasks, and information overload, user attention span quickly diminishes. Viewers may lose interest and disengage from your long video before its conclusion.

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Complex Production Process

Creating high-quality long-form videos requires more resources, including time, equipment, and skilled personnel. This can be disadvantageous, especially for small businesses with limited budgets.

Platform Limitations

Some social media platforms and video hosting sites may limit video length, making it challenging to distribute long-form video content. You may then be forced to repurpose your content to suit various platforms. 

Short-Form or Long-Form Videos: Which Are Better?

Now that you know the benefits and limitations of each format, which one should you choose? Short-form or long-form videos?

Well, it all boils down to considering several factors, such as: 

Content Objectives

What do you want to achieve from your video marketing campaign? Short-form videos are highly effective for quick brand exposure and generating buzz. Long-form videos, on the other hand, contribute to a more in-depth understanding of the brand.

Target Audience Preferences

Audiences with short attention spans likely prefer short-form videos, while long-form videos appeal to those seeking a more immersive experience.

Similarly, short-form videos may appeal more to younger audiences, while older demographics may prefer the depth of long-form content.

Platform Dynamics

Various platforms support different content formats. Short-form videos are well-suited for platforms like TikTok, Instagram, and Snapchat. On the other hand, platforms like YouTube and Vimeo are better for hosting longer videos.

Industry Type

Short-form videos would be ideal if your industry thrives on trends, entertainment, and quick messages. However, long-form videos are effective for industries requiring in-depth explanations or educational content.

Bottom Line 

Ultimately, choosing short-form or long-form videos depends on your business’s specific needs and goals. Since both formats have advantages and limitations, making a choice may prove difficult. 

However, it doesn’t have to be an uphill task. The key lies in recognizing when to incorporate each video format into your marketing strategy. Understanding your audience and its needs allows you to combine both formats strategically, maximizing the benefits of each. 

Continuously analyze performance metrics and adapt your video marketing strategy accordingly to ensure optimal engagement and conversion rates.

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary.

Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take action.

Exploring the concept of engaged sessions in GA4 and breaking down what they are and what they tell you about your audience can drive your business to new heights. This guide will help you unlock the potential of your analytics data, offering practical insights to enhance user engagement and boost your website’s effectiveness.

Quick Takeaways

A user session in GA4 begins when a visitor arrives on your site and ends after 30 minutes of inactivity or at midnight. 

An engaged session must last at least 10 seconds, involve viewing two or more pages/screens, or trigger a conversion event.

Benefits of Tracking: Tracking engaged sessions reveals user behavior, high-quality traffic sources, and content effectiveness.

Using engaged session data to enhance content quality, optimize user experience, and encourage interactions leads to improved engagement and business success.

About GA4 User Sessions

Before learning about engaged sessions, it’s a good idea to understand how basic GA4 user sessions work.

Definition of a User Session

A user session is when an individual visits your website. This period starts when the user first arrives and ends after a certain amount of inactivity or when the clock hits midnight. Each session can contain multiple interactions, providing a holistic view of a user’s journey on your site.

Overview of the Session Tracking Process in GA4

GA4 starts a new session when a user first visits your site. The platform then tracks all interactions within this session, from page views to clicks and other events.

If the user is inactive for 30 minutes, GA4 ends the session. However, a new session begins if the user returns after this period. Additionally, GA4 initiates a new session if the user’s campaign source changes mid-visit.

What Counts as an Engaged Session?
Definition of an Engaged Session

An engaged session in GA4 is a session where the user has shown meaningful interaction with your website or app. Unlike basic user sessions, which merely track visits, engaged sessions give you deeper insights into user behavior by highlighting interactions that suggest genuine interest and engagement.

Criteria for an Engaged Session in GA4

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A session must meet one or more of the following criteria to qualify as engaged:

Session Lasts 10 Seconds or Longer: If a user spends at least 10 seconds actively engaging with your content, GA4 considers it an engaged session. This scenario indicates the user found something interesting rather than just bouncing away quickly.
User Views Two or More Pages: When a user navigates to more than one page or screen within a session, it suggests a deeper exploration of your site or app, reflecting heightened interest and engagement.

User Triggers a Conversion Event: A conversion event could include purchasing, signing up for a newsletter, filling out a contact form, or any other action you define as a conversion. These actions are strong indicators of user engagement.

Examples of actions that qualify as engagement include:

Reading a Blog Post: A user spending over 10 seconds on a blog post indicates engagement. Keep in mind that the average visitor spends just 52 seconds reading a blog post, so you’ll need to work hard to capture their attention.
Browsing Multiple Product Pages: Navigating through different product pages within a single session shows interest in your offerings.
Completing a Purchase: Triggering a purchase event shows engagement and interest in your product.
Signing Up for a Newsletter: This conversion event demonstrates the user’s intent to stay connected and receive updates.

GA4 helps you understand which sessions are valuable, allowing you to tailor your strategies to foster deeper user engagement and achieve your business goals.

Benefits of Tracking Engaged Sessions
Insights from Engaged Sessions

Tracking engaged sessions provides a wealth of valuable insights that go beyond simple visit counts. By focusing on sessions where users actively interact with your site, you can better understand your audience and their behavior.

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Understanding User Behavior and Preferences

Engaged sessions help you understand what keeps users on your site and what drives their interactions. By analyzing these sessions, you can identify patterns in user behavior, such as which pages they spend the most time on or which actions they frequently take.

This information can reveal user preferences and interests, allowing you to tailor your content and offerings to meet their needs.

Identifying High-Quality Traffic Sources

Not all traffic is created equal. Engaged sessions can help you pinpoint which traffic sources bring the most valuable users to your site.

Tracking where engaged users come from—organic search, social media, email campaigns, or paid ads— helps you identify high-quality traffic sources. This data lets you focus your marketing efforts and resources on channels that drive meaningful engagement and conversions.

Measuring Content Effectiveness

Tracking engaged sessions is a powerful way to measure the effectiveness of your content. By seeing which pages and types of content generate the most engagement, you can determine what resonates with your audience.

This insight helps you create more of the content that works, optimizing your site to keep users engaged longer and encourage them to take desired actions. For instance, if blog posts on specific topics result in high engagement, you can produce more content in that vein to attract and retain users.

Using Engaged Sessions Data

Engaged sessions data can be a goldmine of information to help improve your website or app. Here’s how you can use this data effectively:

Analyzing the Data in GA4

Start by exploring the “Engagement” section in GA4. Here, metrics and reports highlight engaged sessions, such as average engagement time and engaged sessions per user.

Use these reports to identify which pages or sections of your site have the highest engagement rates. Look for patterns in user behavior and pinpoint what’s working well and what isn’t.

Enhancing Content Quality

Review the high-engagement content and analyze why it’s performing well.

Is it the topic, the writing style, or the use of multimedia elements?

Use these insights to create more high-quality content that resonates with your audience. Ensure your content is informative, engaging, and easy to read.

Optimizing User Experience

User experience (UX) is crucial in engagement. Ensure your site is easy to navigate, with clear calls to action and fast load times.

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A user-friendly design keeps visitors on your site longer and encourages them to explore more pages.

Encouraging Interactions

Encourage users to interact with your site by incorporating interactive elements like:

Comment sections
Sharing buttons
Interactive tools like quizzes or calculators

Promoting user interactions can lead to higher engagement and more valuable sessions.

Tracking engaged sessions in GA4 is a powerful way to understand how users interact with your digital presence. From there, you can improve your offering to meet your audience’s needs.

The Importance of Engaged Sessions in GA4

Engaged sessions in GA4 offer invaluable insights into user behavior, helping businesses understand their audience better, identify high-quality traffic sources, and measure content effectiveness. Analyzing engaged sessions enables you to enhance content quality, optimize user experience, and encourage meaningful interactions.

Quality content can also drive engagement and improve overall website performance. Marketing Insider Group can take your content marketing strategy to the next level with our Content Builder Services. Reach out to learn more or book your free consultation.

Want to generate the best hashtags on Instagram?

We found the best hashtags using the best hashtag generators.

Hashtags are the universal language for post discoverability on social media. First used on Twitter in 2007, they’ve been going strong ever since in helping users find content that they are interested in and want to see.

Using hashtags correctly can help your content get more natural reach and engagement, and increase your followers – even one hashtag can get you almost 13% more engagement on Instagram.

We’ll start with hashtag generator tools and round out with an FAQ guide. Let’s go!

Top 15 Hashtag Generator Tools for Instagram

Here we’ll dive into the different hashtag tools available for Instagram and what they can offer users.

This isn’t a comprehensive list, but we’ve provided the top options that are the cream of the crop in terms of accuracy, functionality, as well as ease of use.

1. Hashtags for Likes 

Hashtags for Likes is the top multipurpose tool, providing users with hashtag suggestions as well as detailed information such as hashtag difficulty scores. This tool emphasizes that it promotes organic growth, helping users to expand on social media without putting their accounts at risk. 

Hashtags for Likes specializes in Instagram and TikTok, so if you’re targeting either of these sites, then this might be a tool worth checking out!

Pros:

Hashtags for Likes will help you to grow on Instagram and TikTok through hashtags, but this tool will also go above and beyond to help you improve your account overall. Some features of Hashtags for Likes include a username analyzer and competitor insights, which will help you to optimize your own account and make sure that your content is on par with that of your competition.

Cons:

Hashtags for Likes is an entirely paid tool, so not eve the hashtag generator is free. In order to access any of the account-boosting aspects of this tool, you’ll need to sign up for a subscription plan.

Pricing:

Speaking of signing up for a subscription, there are two plans available from Hashtags for Likes. The Regular plan is available for $59 per month, and the Pro plan costs $89 per month. These plans are also offered with a weekly payment option, so you could opt for that if you want to sign up with a lower level of commitment.

2. Kicksta

Whether you’re looking for trending hashtags, unique hashtags, or ideal hashtags for your industry, Kicksta’s hashtag generator tool can help.

You’ll be able to use its search box to enter a topic or keyword that you want your hashtag to relate to. You’ll then get a list of hashtags that are connected to your original search.

Kicksta provides accurate hashtag suggestions that are valuable for your Instagram content. It’s an easy tool to use and gives you just what you need to increase impressions and engagement on Instagram.

Pros

Kicksta will provide you with an unlimited amount of hashtag suggestions; you can feel free to search as many times as you need to until you’re satisfied with the hashtags you’ll be including in your next post!

Cons

Kicksta’s hashtag generator is a simple tool – it’s straightforward and easy to use, but it doesn’t include the option to search for hashtags by category.

Pricing

One of the best parts about Kicksta’s hashtag generator tool? It’s free to use!

3. Hashtagify

Hashtagify is a great tool to use if you’re looking for a more in-depth dive into the world of hashtags. Not only will this tool provide you with hashtag suggestions, it will also break down the analytics of various hashtags for you, allowing you to gauge metrics such as the popularity and trends of different tags.

Pros

Hashtagify is one of the most detailed hashtag generators available. This tool will provide you with information on who uses a hashtag most often, the popularity history of a hashtag, and even the most common spelling variations of a given tag. Hashtagify will also tell you about the top languages and countries using a hashtag, thereby giving you a view of how the hashtag is situated globally.

Cons

Hashtagify is all-encompassing, however, the detailed information provided by the tool only applies to Twitter. So, if you’re looking to use hashtags in order to elevate your Twitter account’s success, this would be the perfect tool to use. But, if your focus is on Instagram or a different social media site, Hashtagify may not be as helpful to you.

Pricing

After a 7-day free trial, Hashtagify users can select from one of three available pricing plans. These include the Personal plan for $29 per month, the Business plan for $86 per month, and the Enterprise plan for $311 per month.

4. Display Purposes

Display Purposes is a very simple tool; so simple, in fact, that it’s more like a supplemental tool that you can use alongside your primary hashtag generator. It’s great to cross-check your hashtags sometimes, and Display Purposes can help you do that.

You’ll be able to look for relevant hashtags for your IG content with their search box. You won’t have to worry about any spammy hashtags being included because Display Purposes filters those out. You can use their suggestions on any social media platform.

It’s a good idea, according to Display Purposes, to use hashtags that are popular but also include a healthy mix of hashtags that are more specific to your content and niche. Users have been known to get a place in the “top posts” for a hashtag that is more specific and not as widely used.

Display Purposes also offers a pretty interesting blog that gives you some IG tips and tricks.

Pros

Display Purposes stands out by filtering out spammy hashtags in order to ensure that their suggestions will help you achieve success on Instagram. And, clearly, they must be doing something right since their users are seeing results in the “top posts” category of the app!

Cons

As we mentioned, Display Purposes is so simple that it’s sometimes better used as a compliment to another hashtag generator. This could be a downside if you’re looking for a more streamlined process. 

Pricing

Great news – Display Purposes is free!

5. Tailwind

Tailwind will help you to find intelligent and accurate hashtag suggestions that will be relevant to each individual post that you want to create. You shouldn’t necessarily use the same hashtags for each post; tailoring them based on different elements of your posts can help your hashtags perform better.

Tailwind offers a variety of features:

Unique and customized hashtag recommendations

Hashtag suggestions appear in categories to help you understand what impact they’ll have on your content

Auto-posting with hashtag in first comment

Save hashtags to lists

Built-in analytics

Free trial

You can try out Tailwind and see if it’s a good option for you. They don’t use official Instagram data for their analytics, but their user interface is enjoyable and it can be a great option to help get your profile better results.

Pros

Tailwind’s Hashtag Finder provides color-coded hashtag suggestions, allowing you to gauge which tags are widely popular and which ones are more specific to your niche. This will help you to use the Instagram algorithm to your advantage and stand out on the app!

Cons

You have to have an account with Tailwind in order to use their hashtag generator – it’s not open to everyone. 

Pricing

As we mentioned, you have to create an account with Tailwind in order to use their Hashtag Finder. They offer a free plan that gets you access to the basics, as well as three other plans that offer various features. These plans are available for $12.99, $19.99 and $39.99 per month, respectively.

6. Flick

Flick will help you make finding and managing your hashtags easier and more effective. You can also see which hashtags are getting you the most reach.

Flick’s hashtag generator tool will suggest hashtags that may work on your specific Instagram account as opposed to just generic, general suggestions.

Here are some things you can expect when you use Flick:

Relevant hashtag suggestions

Performance tracking

Filter out irrelevant hashtags

Support in different languages

Check for banned hashtags

You will need to link your account to Flick in order for its platform to work correctly, which may be a downside for those who don’t want to deal with any platform integrations. 

Pros

Flick includes a unique feature of “Hashtag Collections,” which allows you to view relevant hashtags by category. Additionally, Flick will give you insights into your Instagram account and provide you with feedback on the performance of various hashtags that you use.

Cons

In order to use Flick’s hashtag creator, you’ll need to link your Instagram account to Flick. So, if you’re looking to avoid extra steps, this may not be the platform for you.

Pricing

After a 7-day free trial, users can purchase monthly plans from Flick for around $8, $14, $23 or $48, with each plan offering various features.

7. SISTRIX

If you need to generate hashtags that are relevant to your target audience and posts, SISTRIX will be able to help you do that.

They’ll suggest up to 30 hashtags that are related to your search, giving you quite a few options in one fell swoop. It’s not the most that you’ll find, but it’s a good starting point. SISTRIX allows you to do 25 searches per day.

SISTRIX also bases its results on billions of different hashtag combinations and its system has data on over 7 million different hashtags. You won’t be able to view analytics or create any lists, but you can check for some relevant hashtags to get your profile moving.

Pros

Not only is the SISTRIX hashtag generator based on 7.7 million different hashtags, but that database is regularly updated to ensure that all hashtag recommendations you receive are high quality and helpful.

Cons

With SISTRIX, you can receive up to 25 free hashtag suggestions per day. After that limit is reached, you’ll need to create an account with the tool.

Pricing

SISTRIX accounts are available for around $105, $211, $370 or $635, monthly. Once again, each package offers different capabilities that will meet the needs of different clients.

8. Later 

Later is known for its Instagram visual scheduling tool, but they also offer hashtag tools that are pretty cool. Its hashtag generator tool is actually a combination of a few different tools that can help you save time and get more reach and engagement.

You can:

Track hashtag performance

Organize hashtags

Search hashtags

Schedule posts

Search for user-generated content by hashtag

Save captions for later use

All in all Later is a very visual platform and its content planner and scheduler is among the best. While its service isn’t a dedicated hashtag tool, they’ve got some valuable contributions to your hashtag strategy.

Pros

Later will provide you with hashtag suggestions when you need them, as well as give you the ability to schedule the first comment on your post while you schedule the post itself. This allows you to include hashtags in the first comment of your post, leaving the caption of the post looking cleaner.

Cons

Although Later will provide hashtag suggestions to you while you’re working, it’s not an official hashtag generator. So, the service provides a variety of features, there is less of a specific focus on developing related hashtags for your post.

Pricing

You do need to create an account in order to use Later. These monthly plans are available for $18, $40 or $80, respectively.

9. Ritetag

You’ll be able to check out all of the most popular and trending hashtags in your niche when you use Ritetag. Ritetag has been one of the most popular hashtag generators for years now.

You’ll be able to get more relevant followers when you use Ritetag, connecting with more people in your niche and keeping things targeted. You can use the service for any social media platform but they are most accurate for Instagram and Twitter.

You can view a variety of different hashtag categories and can track your results, save hashtag sets, and even create test groups.

Ritetag is a great option if you really want to see results and get your hashtag strategy laser-focused.

Pros

Ritetag provides users with hashtag suggestions as they type on various sites. Even better, these suggestions are based on real-time hashtag engagement!

Cons

Ritetag is slightly more complicated to use when you’re first getting started, as you;ll need to download the tool as an app or extension. So, it’s not quite as simple as some of the tools that are website-based.

Pricing

After your free trial of Ritetag, you’ll have to purchase a monthly subscription priced at $29, $35, $49 or $97.

10. Keyhole

Keyhole is one of the most comprehensive hashtag tools on the internet, but it does come at a price. This hashtag generator tool costs $149/month, but if you have a large operation and a hefty budget, it might just be worth it.

When you use Keyhole, you’ll get:

Performance tracking

Hashtag analytics and tracking

Hashtag searches

Hashtag generation

Related topics and hashtags

Dashboard

Hashtag campaign management

Keyhole may not be the right option for everyone, but for serious marketers looking to run campaigns on Instagram, Keyhole is a well-rounded option that can give you some serious hashtag power.

Pros

What’s not to love about a comprehensive service like Keyhole? With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place.

Cons

While Keyhole offers a wide range of hashtag-related services, it doesn’t currently offer a hashtag generator. This could be a great service to use in conjunction with a free tool if you’re looking for an all-around hashtag overhaul.

Pricing

Keyhole offers plans priced at $79 and $39 per month, as well as two plans that are custom-priced.

11. Inflact

Inflact provides a unique hashtag-generation service to its users. This tool uses AI software to develop hashtags that will help your account to get seen by your target audience. But, you have a few options when using this tool – you can search for hashtags by keyword, generate suggestions by uploading a photo, or get a list of hashtag suggestions based on a post that you have published.

Regardless of which search method you use to generate hashtag suggestions, Inflact will be sure to develop a list of popular tags that will reach a wide audience. You can also view popular hashtags by looking through the collections that Inflact has created by sorting hashtags by Topic.

Pros

Aside from being able to generate hashtags based on photos and existing posts, Inflact will also develop hashtag suggestions for you based on a detailed keyword search. Using the search bar, you can enter a keyphrase or up to five keywords in order to generate a list of hashtags that are as relevant to your account as possible. This will help you in the long run with reaching your target audience.

Cons

Like some other tools, Inflact is highly effective but geared toward only one social media site. In this case, it’s Instagram. This hashtag generator will provide you with relevant tags and insights for Instagram posts and Reels, but its effectiveness is limited to this app.

Pricing

Inflact’s Basic plan is available for $54 per month, while the Advanced plan costs $64 per month, and the Pro plan is offered at $84 per month.

12. BigBangram

BigBangram has a couple of different tools available depending on what you’re looking for. If you just need a simple hashtag search tool to provide a few suggestions, BigBangram can do that.

They also have options that cost more and give you the option to find more relevant hashtags based on your profile. This is what BigBangram allows you to do:

Get hashtag suggestions

Analyze and view hashtag insights

Filter and sort hashtags as you please

Its services work in any niche. You won’t be able to save any hashtag sets but you can get some quick, go-to suggestions.

Pros

With and AI algorithm and one of the largest hashtag databases out there, BigBangram has the tools to set you up for hashtag-based success. 

Cons

In order to get the most out of your experience with BigBangram and enjoy all of the features that the service offers, you’ll have to sign up for Tag Generator, which costs a monthly fee.

Pricing

Speaking of monthly fees, the premium hashtag generator is offered for $9 per month.

13. Mention

Operating the Mention hashtag generator is easy to operate, meaning that it’s a quick and simple process. All you need to do is enter a keyword related to your post into the search bar, and Mention will provide you with 11 hashtag suggestions. Then, you can copy and paste them directly into your post. Easy as that!

Mention uses AI technology to generate relevant hashtag suggestions that will help you to reach a broader audience among your target market. 

Pros

Mention’s hashtag generator tool will provide you with hashtag suggestions based on your search, and it will also give you information on the current trending hashtags, such as which tags are the most popular and which ones garner the highest engagement rates.

Cons

Mention does provide a limited amount of hashtags per search. While you’re free to search for multiple keywords using this tool, you will only receive 11 hashtag suggestions for each search that you enter.

Pricing

If this tool has caught your eye, then you’re in luck – Mention’s hashtag generator is free to use!

14. TagsFinder

A quick and easy way to find a couple of hashtags, TagsFinder provides you the opportunity to enter up to ten hashtags in your original search query and then see a list of relevant hashtags to those that you’d entered.

You can also filter your hashtag searches by country or set exclusions that won’t include hashtags that you already know you don’t want to use. This is a useful way to get only the most relevant hashtag results.

Pros

One nice thing about TagsFinder is that it includes a feature that allows you to filter out hashtags you know you don’t want to include. You can type in any words that you want to be omitted from your hashtag suggestions, making the results even more tailored to you.

Cons

TagsFinder limits its hashtag suggestions to 30 – although, if you remove one, the tool will generate a replacement. But, you can only see 30 at a time.

Pricing

Even better, TagsFinder is free to use!

15. MetaHashtags

Last but not least, MetaHashtags is a relatively new hashtag tool that was released in 2020. You’ll get a lot of detailed analytics info about hashtags that you are using, including:

How many posts have been created with the hashtag

Amount of posts per hour

Average likes of top posts

Average comments

Lowest number of likes

You can also use the tool to generate hashtags based on searches; you can even take a look at competing accounts to see which hashtags they use the most.

Unfortunately, you won’t be able to save the hashtags directly on the site; you’ll have to download your chosen tags to a CSV file, which may be a downside for some.

PROS

MetaHashtags will not only provide you with hashtag suggestions, but it will also give you information on the hashtags that it generates for you, helping you to be an informed social media marketer and setting you up for success overall.

Cons

One downside of MetaHashtags is that users are unable to save hashtags from the website itself. You’ll be required to take an extra step and download the hashtag suggestions to a CSV file before using them. 

Pricing

This tool will generate a limited list of hashtags for free based on your search. But, if you pay for an account, you will have access to even more tags. To unlock all that MetaHashtags has to offer, you’ll need to purchase a monthly plan that costs around $9.50.

Frequently Asked Questions

Alright, now you know about the top hashtag generator tools to up your hashtag game and get things moving. Using one of these hashtag generator tools for Instagram or other social media networks will definitely help you put your best foot forward and get your content seen by more people.

Not only that, you’ll be able to stay organized and make your life a lot easier when it comes to posting and using hashtags.

Let’s take a look at a 10 of the top FAQs about hashtags so that you can make the most of your hashtag strategy.

1. What is a hashtag generator?

As you can see from most of the descriptions above, a hashtag generator is a tool that can help you find targeted hashtags that are likely to help your content perform better. There are lots of hashtag generator tools out there, so it comes down to preference and budget.

Hashtag generator tools typically work based on a search engine; they track the performance of different hashtags on Instagram (and even other social media networks) so that you can get the best possible results.

They will allow you to search using filters, see performance metrics of different hashtags, as well as keep your hashtags organized through different sets. You can then easily copy and paste them right into your caption.

Hashtag generators make things so much easier when it comes to hashtags for social media – no more tracking things by hand, no more spending hours on social media trying to figure out which hashtags are doing well, and no more guessing games.

You can easily and quickly find hashtags for your content; these hashtags will be connected to your niche, helping to ensure that you get more relevant eyes viewing your content and profile. Hashtag generators are an invaluable tool for your Instagram success.

2. What are the best Instagram hashtag generator tools? 

This article is geared mostly towards Instagram, but that doesn’t mean the hashtag generator tools on this list can’t help you with other platforms as well. In fact, it’s likely that hashtags on Instagram are similar to the performance on other platforms as well.

In any case, these are the best Instagram hashtag generator tools:

HashtagsForLikes

Kicksta

Task Ant

Ingramer

Display Purposes

Tailwind

Flick

SISTRIX

Later

Keyhole

Tagboard

BigBangram

Instavast

TagsFinder

MetaHashtags

Using one of these hashtag tools will significantly increase your hashtag strategy and save you loads of time on the platform. All of these tools are their own distinct platform and user interface; even still they are some of the most popular and well-developed hashtag generator tools that you can find.

HashTagsForLikes is definitely the best in terms of budget vs. capabilities; they have some of the best metrics to gauge whether or not a hashtag is successful and their hashtag sets make it easy to organize all your hashtags and use them as soon as you need them.

With so many options and functionalities, choosing a hashtag generator tool that works for you will probably come down to budget and personal preference. 

3. Can I create my own hashtags?

You can absolutely create your own hashtags. In fact, this is an excellent way to get people talking about your brand and create a unique feed on Instagram that allows users to check out your brand, business, creative endeavor, or whatever else you use Instagram for.

You can create your own hashtags for specific campaigns or product launches, or you can just create a general hashtag that is related to your brand or business. If you are an influencer, it’s also a way to create a type of portfolio as well as get user-generated content by encouraging your followers to use it too.

One classic example of this is the #shareacoke campaign. This is the perfect example because it allows users to interact with the brand and it also allows Coca Cola to get a lot of user-generated content and share it on their own account.

User-generated content gets more engagement on Instagram and it also encourages other users to interact with your profile and join in on the fun.

If you have a physical store, business, or restaurant, it can also be a great idea to create a hashtag because you can have clients or customers use the tag on their Instagram posts, helping to generate interest around your profile.

You can also use geotags to create a reputation for your business so that when people search the location they will see content pop up, helping you look credible with an air of authority.

4. How many hashtags can I use on Instagram? 

You are able to use up to 30 hashtags per Instagram post. This means that you can use anywhere from 0 to 30, and if you try to surpass 30, your Instagram post won’t be uploaded and you’ll have to make adjustments.

Most people wonder if you should use 30 hashtags and this has been heavily debated amongst experts in the IG community. There has been research on this and there are some general takeaways that can help you decide on the best strategy.

Studies show that after 5-6 hashtags, your engagement will start to decrease. This is perhaps because of a spammy look; users don’t like to see too many hashtags on a post. For this reason, some would agree that you should use under 6 hashtags and target them as best you can to your audience (enter: hashtag generator tool).

Interestingly, though, the average number of hashtags used on Instagram is 10.7, which means that most people are using about 10-11 hashtags per post. Some experts have speculated that 11 hashtags is the magic number for Instagram.

So, while there is no set conclusion on the issue, these are some things that you can consider when deciding how many hashtags to use.

5. How do I know if a hashtag is working? 

Do you use hashtags in your posts? Do you feel like you’re getting optimal results with your current hashtag strategy? There’s always more you can do to ensure that you’re boosting your hashtag performance and getting your content seen by more people.

It can be tricky to stay up to date with hashtags and to know which ones are doing well. It can also be a challenge to understand how many to use, what topics are trending, as well as which hashtags your target audience is likely to follow.

For this reason, we’ve created our go-to hashtag guide to help you not only take a look at the top hashtag generator tools but also answer some FAQs about hashtag use and how to get the most of the little pound sign that we all know and love.

This is one of the trickiest things about using hashtags, and you’ll have to continuously monitor and track your progres to make sure that your posts are performing well. There are a couple different ways that you can do this.

Some hashtag generators like Kicksta will let you track the hashtag analytics and see which hashtags are performing well on Instagram as well as what volume they’re being used in. Checking this before you choose hashtags can help you gauge what type of success you will have with a hashtag.

Then, you should keep track of your own account to see if your posts are maintaining similar performance. You can use Instagram analytics to see who has discovered your posts based on the use of a hashtag, letting you know when your hashtags are bringing in results and when you may need to shake things up.

You can also use analytics on IG stories to choose hashtags that are pulling in more views. This can be a great way to supplement your IG stories with things that may be trending in real time.

For your posts and other content, using a hashtag generator and IG analytics is definitely the best way to understand how a hashtag should be performing and what type of results it pulls in for you.

6. How can I create a catchy hashtag?

Creating a catchy hashtag can be tough, but there are a variety of ways that you can do it. If you want a branded hashtag, try to think of something that’s related to your niche and is short but catchy.

If you create a hashtag that’s way too long, people are less likely to use it. Ultimately you want it to be something that has a good ring to it and gets people excited to use it. You may want to use verbs in the hashtag as well to keep it action-focused.

If you are looking for a hashtag that is connected to your niche but you can’t come up with anything, you can always use your hashtag generator tool. You can easily generate a variety of different hashtags based on one keyword, giving you ideas when you need them most.

After you take a look at the populated list, you can choose the one(s) that you think would work best for you and implement them in your posts. You could also use them for inspiration and tweak them a little bit to make sure that it is just how you want it.

If you’re thinking about creating your own hashtag, search it before you use it. That way you can see if anyone has already come up with your brilliant idea; if you want it to be unique to you and your brand/business, it can be good to know what’s already out there before using the tag.

7. How can I tell which hashtags are popular?

If you want to see if a hashtag is popular, check to see if your hashtag generator tool tracks popularity of a hashtag. Many times you’ll be able to see analytics about hashtags so that you can understand what is trending and what the volume of use is.

In addition to that, you can do some searching of your own just to take a look at the numbers on the platform. Some platforms like TikTok will let you know which hashtags are trending; all you have to do is check out the discover page and it will let you know. Twitter also has a “trending” section, making it very easy to see which hashtags are being talked about and searched for.

You can also check for a particular hashtag that you have in mind by searching it in the tag section on Instagram. You can then see how many posts have been published that include that hashtag.

When you see large numbers, the hashtag is being used frequently, but you want to find a balance; using a hashtag that is too popular will bury your content because so many posts are being uploaded.

It’s a good idea to know what the volume of hashtag use is so that you can decide which one is going to get you seen but not smothered by other users’ content.

8. Can I put hashtags in the comments on Instagram?

You can definitely put a hashtag in the comments on Instagram. This is actually a popular strategy amongst Instagram users so they don’t bombard their followers and viewers with hashtags in the captions.

All you have to do is post your content and then take your hashtags, create a comment on your post, and then post the comment. The hashtags will then be active in the first comment.

Now, does putting hashtags in Instagram comments work? It can work, but keep in mind you still need to be using the right hashtags. If you choose overly popular hashtags your content will still get pushed down below all of the other posts that include that hashtag.

You should still follow the strategy that will get you the most viewers, no matter if you’re posting the hashtags on your actual post or in the comment sections. The functionality and reach will be the same; there’s no special advantage of using hashtags in the comments other than to help your posts look less cluttered.

You can also put hashtags in your Instagram stories as well as in your Instagram bio. It’s a good idea to put one or two uber-relevant hashtags in your bio so that your profile will appear in searches that are related to that hashtag.

9. What’s the best hashtag app for Instagram?

The best hashtag app for Instagram is HashtagsForLikes. They offer a premium hashtag service with some of the best analytics and filters at affordable pricing that can work with any budget.

Not only that, you can access your account via mobile app or via desktop, giving you flexibility and ease of use. The mobile version is incredibly user-friendly and helps you save time by using your hashtag tool right on your mobile device.

HashtagsForLikes works for all niches as well so no matter what kind of content you post on Instagram, they can provide you with all the valuable details about hashtags that can help you get more reach on the platform.

10. What’s the best way to use hashtags on Instagram? 

This question is quite broad, but there are a variety of different pointers for using hashtags on your Instagram content. We’ll go over a few of them in this section to help you get started.

Put a # before the hashtag word or phrase. Make sure there are no spaces between the # and the first word, otherwise it won’t work. In fact, you shouldn’t use spaces in between any of the words in a hashtag otherwise it will break up the tag and it won’t be complete.

You can use a combination of letters, numbers, and whatever else you’d like, including emojis. Emojis can be hashtags all on their own, so you may be able to incorporate relevant ones to get some good results.

Don’t use irrelevant or repetitive hashtags – this will hinder your strategy and take up valuable space where you could’ve inserted a hashtag that would be more targeted. Be specific and clear about the tags you use.

Watch out for over-popular hashtags. If you use hashtags that are surging in popularity, your content may not get seen because it’s being pushed down in the feed. Try different variants or hashtags that are more niche-specific.

General hashtags are usually overused. If you use a tag like #love or #beauty, this is too general. You won’t get any targeted viewers when you use hashtags like that, minimizing your potential to get more followers and engagement. Use niche-specific hashtags.

Check out the hashtag before using it. You don’t want your content associated with content that is offensive. Taking a quick look can make sure that your reputation stays intact.

Use your hashtag in a few different spots. You can either integrate hashtags within your caption, you can put them at the end of your caption, you can put your hashtags in the first comment, or you can do a combination of those. Try out a few different things and see which way gets you the best results.

Next Steps: Best Hashtag Generator Tools

Hashtags are a great way to get your content out to more people, generate interest around your account, boost engagement and get more Instagram followers.

You have better chances of doing all of those things when you use a hashtag generator tool. So, what’s next?

Take a look at the hashtag generator tools that we mentioned above and choose one that can work for you. Our vote is for HashTagsForLikes, but all of these hashtag generator tools are quite popular among Instagram users.

You can significantly improve your Instagram performance when you use a hashtag generator, so don’t miss the opportunity. You’ll also save time as well.

Once you choose one, start using it immediately and also pay close attention to which hashtags are trending, which ones are popular with your target audience, and how your content performs after you post it.

Do you use a different hashtag generator tool that you love? Let us know in the comments!

About The Author: Antonio Lane is a tech entrepreneur who is passionate about marketing. He has helped hundreds of companies succeed on social networks.